VP UX Design, GE
Dave Cronin is an interaction designer, strategist, and design leader. As VP User Experience at GE Digital, he leads user experience design for industrial internet of things platform and applications. During his 20-year career, David has designed enterprise software, consumer electronics, medical systems and devices, as well as a financial portfolio management and trading platform for the world’s largest asset manager. He’s happiest when he can work with cross-functional teams make complex systems useful and enjoyable for the people who rely on them.