Associate Principal, ZS
Natalie has been working and researching at the intersection of business strategy, technology, social science, and design for fifteen years.
She is currently an Associate Principal at ZS, where she leads the User Experience practice. The UX team at ZS engages in research and human-centered design for enterprise software and custom client solutions.
As an anthropologist, Natalie’s research has focused on work practices and work environments. She has a special interest in how institutions respond and transform in response to macro-economic, industry, and regional trends, and how the resulting organizational changes affect the lives of employees.
You can learn more about Natalie at http://www.nataliehanson.com, and more about the online community of ethnographers she manages at http://www.anthrodesign.com.